As part of a new project to make travel on London Overground simpler and easier, TfL have named each of the six lines to reflect London’s rich history. I designed the assets to support the launch event in February 2024, which included a Mayoral event at Highbury & Islington station where these assets were displayed and distributed.
Featured in Creative Review
Research showed that some customers find the London Overground network confusing and would find it easier to navigate if it wasn’t one single colour and name. This also brought a unique opportunity to honour and celebrate different parts of London’s history and culture, creating new identities that will stand the test of time.
